Media Contact:
Liam Rose
Sterling Communications
lrose@sterlingpr.com
(415) 992-3213
2/18/09 - Keystream Nabs First US Customer
MOUNTAIN VIEW, Calif. (February 17, 2008) - Keystream™ Corporation, the global leader in intuitive Web video ad insertion, today announced that the company is working with redOrbit, the premier Internet destination for space, science, health, and technology enthusiasts around the globe. By using Keystream's SmartAd™ platform for ad insertion, redOrbit can better monetize their video assets through automated insertion of non-obstructive, non-interruptive advertising.
2/17/09 - redOrbit Adopts Keystream’s Intuitive Video Ad Platform to Deliver Higher Click-Through Rates and Increased Revenues
MOUNTAIN VIEW, Calif. (February 17, 2008) - Keystream™ Corporation, the global leader in intuitive Web video ad insertion, today announced that the company is working with redOrbit, the premier Internet destination for space, science, health, and technology enthusiasts around the globe. By using Keystream's SmartAd™ platform for ad insertion, redOrbit can better monetize their video assets through automated insertion of non-obstructive, non-interruptive advertising.
11/10/08 - Keystream Launches SmartAd™, the Industry's First Automatic and Intuitive Web Video Ad Insertion Platform
MOUNTAIN VIEW, Calif. (November 10, 2008) - Keystream™ Corporation, the global leader in intuitive Web video ad insertion, today announced its SmartAd™ platform which enables broadcasters, Web video publishers and advertisers to monetize their video assets on an easy to use Software-as-a-Service (SaaS) platform. Keystream is the first and only intuitive Web video insertion company in the industry today to automatically and unobtrusively place video ad overlays on all types of Web video content.
11/10/08 - Intuitive Web Video Ad Insertion Leader Keystream Announces its Public Debut
MOUNTAIN VIEW, Calif. (November 10, 2008) - Keystream™ Corporation, the global leader in intuitive Web video ad insertion, today announced that the company is coming out of stealth mode and publicly announced its management team. The company is funded by Voyager Capital and angel investors who invested in the company’s initial round of funding earlier this year.
10/1/08 - ITV Launches Exclusive Overlay Advertising Trial
MOUNTAIN VIEW, Calif. (October 1, 2008) - ITV has partnered with California start-up Keystream to introduce the World’s first automatically placed overlay advertising platform for online video. The application, which places graphical images inside video automatically, is being tested by ITV’s Future Technology team on the user generated content (UGC) section of ITV Local.
2/18/09 - Keystream Nabs First US Customer
Online ad company Keystream Corp. has nabbed its first customer, with the announcement yesterday that science and technology site RedOrbit would use its video ad insertion technology.
Keystream's SmartAd technology works by placing Adobe Flash-based advertisements directly into publisher videos. The technology first scans the video, looking for "non-obtrusive" blank space to put the advertising. Then, when users view the videos, the ads are dynamically inserted into those areas.
(February 18, 2009, by Ryan Lawler)
2/17/09 - Keystream wins first U.S. customer
Keystream, an innovative online video advertising start-up that streams ads in static spaces in a video in real time, announced its first U.S. customer Tuesday. Keystream will serve its in-stream video ads on redOrbit, a space, science, health and technology website that streams more than 10 million professionally produced, short-form videos a month, according to Keystream President Ed Ratner.
(February 17, 2009, by Pete Wylie)
2/1/09 - Need to Know: The Ad Stays in the Picture
In the never-ending struggle to monetize digital video, technology providers are throwing ad units at every last pixel of visible real estate: pre- and post-rolls, bottom-third and pop-down overlays, and media player skins. The only space left may lie inside the frame itself, in all that background empty space where video action doesn't occur.
(February 1, 2009, by Steve Smith)
11/23/08 - Digital Dealmakers: Schuyler Cullen, Co-Founder and CEO of Keystream
The player: Schuyler Cullen, co-founder and CEO of Keystream, an online video ad-serving company.
The play: Keystream’s technology lets Web publishers insert interactive overlay-style ads into their online video content. The company works directly with publishers to integrate its tools into their online video programming. Keystream does not deliver pre-roll ads.
(November 23, 2008, by Daisy Whitney)
11/11/08 - Keystream's SmartAd offers video alternative
Online video is adored by consumers but the ads supporting video streams aren't according to several reports. Researchers have found that consumers tune out the ads and only begin paying attention once their clip airs. Enter a new solution from Keystream called SmartAd. (November 11, 2008, by Kristina Knight)
11/10/08 - Keystream Inserts Ads Into Empty Spaces
Keystream, a Mountain View, Calif.-based startup whose technology automatically inserts ad placements unobtrusively into empty spaces within video streams, came out of stealth mode, announced its software-as-a-service product and made public its funding situation today. (November 10, 2008, by Chris Albrecht)
11/10/08 - Startup Slips In Ads
A Silicon Valley startup formed by two physics Ph.D.s has cooked up a form of Web video advertising designed to be less annoying — and more engaging — than pre-roll spots. The company, Keystream, is pitching a system that analyzes a video segment and identifies blank areas on the screen. It then places a clickable ad banner or logo overlay on that part of the screen, based on rules set by the publisher.
(November 10, 2008, by Todd Spangler)
11/10/08 - New Ads Pop Up In Video Blank Spaces
Advertisers favor video pre-roll ads, but viewers find them annoying. Overlay ads are less intrusive, but have not caught on with marketers. Now technology startup Keystream is introducing a video ad alternative that it believes will prove superior to pre-rolls and overlay ads placed at the bottom of the screen. (November 10, 2008, by Mark Walsh)
11/10/08 - Backed by Voyager Capital, Keystream Takes on Video Advertising
Seattle-based Voyager Capital has been investing pretty aggressively in software and digital media startups up and down the West Coast, as we reported back in September. Today, one of its portfolio companies, Mountain View, CA-based Keystream, emerged from stealth mode to announce its new product, management team, and investors.
(November 10, 2008, by Gregory T. Huang)
11/10/08 - Keystream Lands Funding, Debuts Web Video Ad Insertion Service
Keystream on Monday launched its Web video ad insertion service, and announced a new round of financing from Voyager Capital and angel investors. Mountain View, Calif.-based Keystream's software-as-a-service platform can automatically place "non-obstructive, non-interruptive" ads in commercially or user-generate video content.
(November 10, 2008, by Mark Hefflinger)
11/10/08 - SmartAds Bring Ads to Blank Video Spaces
Technology startup Keystream has developed a new system for advertising on online video “blank spaces”—where a video’s content shows a bare wall or grass field, for example—MediaPost reports. The system, called SmartAds, scans video content for “blank” spaces and sticks an overlay ad there without program interruption.
(November 10, 2008, by Christopher Perez)
11/7/08 - Keystream serves innovative online video ads
Online video advertising start-up Keystream officially launched its innovative in-stream, interactive ad service today in the U.S. The company has been in incubation mode testing its product with a media company in the U.K., and the company's founders, Schuyler Cullen, CEO, and Ed Ratner, president, think their model is now poised for big expansion in the U.S. (November 7, 2008, by Pete Wylie)
10/1/08 - ITV Inserts Advertising Into Video Content
In the perennial fight against ad drop off during commercial breaks, tech and video firms are coming up with new ways to force viewers to watch advertising. Over in Britain, BBC competitor Independent Television (ITV) is begining tests of “automatically placed overlay advertising.” (October 1, 2008, by Meghan Keane)
10/1/08 - ITV plans to embed adverts inside programmes
Television viewers will no longer be able to fast forward through advertisements under a new ITV plan to embed them in blank spaces during programmes. The new technology, which is known as "automatically placed overlay advertising", uses a computer programme to find space such as sky or blank walls to drop in company logos or messages. (October 1, 2008, by Aislinn Simpson)
10/1/08 - Keystream tech puts TV ads in 'empty' spaces of moving images
Technology from a California company could insert interactive ads and other content into the clear blue sky, or right field, or any other area on your TV or movie screens where the action isn't. The technology, in the works since 2003 at privately held Keystream, analyzes video on the fly, detects where moving objects are going, and places its overlays somewhere unobtrusive -- for instance, upfield as a running back heads downfield.
(October 1, 2008, by Angela Gunn)